To approach search engine marketing with a goal in mind, first a campaign for the 4MATIC all-wheel drive was developed and implemented for selected European markets. Besides positioning the 4MATIC all-wheel drive in the market, the purpose was to generate leads. In addition to an impressive performance, the campaign set benchmarks for segmented customer approaches and KPI measurement.
Blueprints were developed for the rollout, which are now being brought out in cooperation with Google and media agencies. The collaboration with Google even allows use of exclusive betas within the project.