Valid market research to launch your competitive strategy

Market research is an important basis for any business strategy. It helps companies understand the market in which they operate or in which they plan to launch a product. Identifying new customers and target markets is part of this.

Market research is one of our outstanding products we can make available to you. It uses a wide range of different methodologies to collect and analyze information in a structured, systematic way. Benefit from our 25 years of experience, our network, and a direct line to retail and end customers. We’re not just close to the market – we’re in the middle of it.

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From assessment to recommended action

We help you to understand your market and keep an eye on your competition, to solicit feedback, discover your needs and pain points, and then derive the action required.

Our team is made up of highly educated market researchers and sociologists with many years of market research expertise. With our broad spectrum of methods, we back you with the right tool.

Your advantages

Comprehensive

We offer you holistic project support tailored to your needs – from analysis to concept design all the way to conducting the market research processes relevant to you. We are also happy to provide selective support during the process or project steps relevant to you.

Together

Methodical

We offer you advice from a single source – from developing targeted survey material and selecting the right research methodology to content analysis of raw data and the use of statistical and content-based evaluation methods, and competitive analysis. Depending on the problem or issue, this might involve online surveys, expert and usability interviews, data collection in focus groups, or social media listening. Even for background research and benchmark analyses, we back you with efficient, targeted research work.

Qualified