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  • Innovative Brand Insights: A Marketing Night by Mercedes-Benz Consulting

  • Innovative Brand Insights: A Marketing Night by Mercedes-Benz Consulting

Connecting Brands and Ideas: A look back at the Mercedes-Benz Consulting Marketing Night

Enabling professional exchange, networking topics and people, and providing exciting and innovative insights is how we see ourselves as a strategic consulting and training partner of Mercedes-Benz. Therefore, our Marketing Night last Thursday aimed for nothing less.

With 60 guests and colleagues on-site at our corporate headquarters and additional participants in the live stream, we created space for inspiration, shared best practices and industry insights.

Featuring presentations from our esteemed speakers from TikTok, The Ritz-Carlton, and IWC Schaffhausen, the focus was on how other high-class brands create memories across all touchpoints and how personalized approaches can transform the brand experience:

  • From the latest TikTok trends and how high-class brands are creating full-funnel campaigns on TikTok presented by Christopher Hugo Reinicke.
  • To Alexander Schwenck from IWC Schaffhausen talking about the quality standards of the unique luxury watch brand that is a long-standing partner of Mercedes-Benz AMG.
  • And Marcus Reiser touching on the unparalleled hospitality of The Ritz-Carlton and sharing valuable insight into the brand’s marketing approach.

A big thank you goes to our speakers, who enriched this evening and made it a great success. Of course, there was still time for networking at the very end, allowing attendees to discuss key takeaways and build valuable connections.

We are already looking forward to our next event and reflecting on an evening filled with inspiring conversations and exciting insights.

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