Qualification in Sales

For the sales representatives of an international aviation industry MRO provider, we developed a target-group-specific requirements profile and a tailored qualification process.

Initial Situation

As part of our company’s extensive restructuring, we wanted to prepare the central sales unit for demanding growth targets.


This was the objective the client had in mind when they approached us.


  • Preparing and creating a ‘Sales Executive’ requirements profile
  • Designing and completing reviews to customize the focus of our training topics
  • Designing and completing an extensive qualification program
  • Completing reviews under the qualification program to assess the learning results