Event planning is extensive and multifaceted. This isn’t just true of preparing the event location and program, but also of managing agencies and service providers. Even ticketing is often a big challenge. It doesn’t matter whether it’s a purely digital event or a live one. That’s why innovative technologies and digital tools are becoming ever more important.
Ticketing and interaction rolled into one: Our Wallet Event Pass!
Ticketing should be simple and communicative. This is why at Mercedes-Benz Consulting, we offer our own wallet solution. It includes the entire process from booking/invitation to accreditation all the way to event communication – before, during and after the event.
For this, so-called event passes are created using our wallet solution. These digital tickets are saved to the participants’ smartphones (to iOS through Apple Wallet or to Android through PassWallet or Google Pay) and allow access to analog and digital events, such as admission to museums, sports events, concerts, conferences or trade shows. Tailored to customer needs and demands.
1. Before the event — Creating the wallet passes
The passes can be created either from a guest list and sent directly to the participants, or alternatively generated through a landing page. The landing page is provided as a separate page or integrated into an existing website.
Participants get their event pass easily through a download link. This is sent directly from the wallet system through an e-mail template designed for the event or simply accessed by scanning a QR code on the landing page or on site. Of course, the passes can also be stored with a payment function and sold from the landing page.
2. During and after the event — Accreditation and interaction
On site, the event pass is validated for accreditation. Validation can be done either by scanning the QR code on the front of the pass or easily through NFC (near-field communication). Depending on the configuration, the wallet pass can simply be voided after validation or scanned multiple times.