A compact guide to
Google Store Visits

Connecting offline and online touchpoints along the customer journey is more important than ever. Omnichannel marketing allows a seamless customer experience across various touchpoints, channels, and devices. Until now, there has been no valid marketing measurement that focused on online behavior and the actual point-of-sale visit.

In collaboration with Mercedes-Benz Germany, the German dealer network, the Mercedes-Benz Global Media Unit, media agency AMQ, and Google Germany, we have successfully implemented a new approach: Google Store Visits.