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  • Experience the future up close – Wallet Ticketing for the Consumer Electronics in Las Vegas

  • Experience the future up close – Wallet Ticketing for the Consumer Electronics in Las Vegas

January 2020

At this year’s Consumer Electronics Show (CES) in Las Vegas, Ola Källenius and Gorden Wagener presented the Daimler future visions: for example the concept vehicle “Mercedes-Benz Vision AVTR”, which was developed in cooperation with the Avatar films team.

We were there with Wallet – for a modern, sustainable and paperless trade fair.

There were limited places for interested visitors to access the Exclusive Area, in order to experience at close quarters what a car of the future might look like. They were able to register via a Wallet landing page. And, in keeping with the times, a mobile pass for the smartphone served as an admission ticket.

The hostesses had an iPad with which they were able to issue or check the visitor passes. This made the admission process for employees and visitors both simple and sustainable.

More than 1700 visitors made use of the exclusive offer on the four days at the CES and secured the opportunity to see the AVTR live, via the Wallet Pass.

“The great support from and implementation by Mercedes-Benz Consulting with its uncomplicated product “MC-Wallet” enabled us to realise a sustainable and digital journey for our visitors, plus easy access management for the Avatar-Experience Area”, summarises Jessica Bock, MS/MAX.

“It was possible to enhance the exclusive character of the Experience area thanks to the limited Wallet admission tickets, offering the visitors a special experience of the Mercedes-Benz stand and its themes.”

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