The seven-person team from the business psychology program was already well prepared when the kickoff came. “The students are personally interested in the project’s topic. Their work will be a valuable addition to our consulting activities on digitization of retail,” says Dr. Patrick Planing, who launched the project.
He is supervising the students along with Timo Urso, Management Consultant Digital Marketing. In addition to his work at Mercedes-Benz Consulting, Planing is also a professor at HFT. We eagerly await the results of the investigations, which the team will present at the MC Center in late June!