On November 22 and 23, 2017, in Ludwigsburg, near Stuttgart, Germany, established experts and startups from the automotive industry came together at the second professional conference “Startup Cooperation Automotive & Mobility”. They reported on their experiences, provided motivation, and discussed digitization and the mobility concepts of the future.
These topics are also highly relevant to Mercedes-Benz Consulting, and Kristin Marhoffer, Manager Team Digital Marketing, reported on them in her talk “Consulting meets startup – a very special species”. “Because we continuously develop our consulting services through innovation and new technologies, we’re constantly on the lookout for creative impulses. We get this through close communication with experts in a wide range of professional fields, but also directly from the capital,” Marhoffer explains.