On September 23, 2017, the day finally arrived. TEDx (the conference for entertainment and design) opened its doors at the Römerkastell in Stuttgart. Mercedes-Benz Consulting GmbH stepped up as a main sponsor for the first time.
About 500 participants eagerly followed the nine speakers and two video talks, which conveyed their unique ideas and visions along with motivation and food for thought under this year’s motto “New Circumstances Call for a New Understanding.”
During presentation of the Virtual Retail Lab, we invited visitors to experience and test the “New Understanding” from the retail point of view. This three-dimensional visualization of a car dealership was developed by Mercedes-Benz Consulting and brings business playfully to life using stored job profiles, various architectural concepts and processes.