Startup Cooperation Automotive & Mobility

11/30/2017

 

On November 22 and 23, 2017, in Ludwigsburg, near Stuttgart, Germany, established experts and startups from the automotive industry came together at the second professional conference “Startup Cooperation Automotive & Mobility”. They reported on their experiences, provided motivation, and discussed digitization and the mobility concepts of the future.

 

These topics are also highly relevant to Mercedes-Benz Consulting, and Kristin Marhoffer, Manager Team Digital Marketing, reported on them in her talk “Consulting meets startup – a very special species”. “Because we continuously develop our consulting services through innovation and new technologies, we’re constantly on the lookout for creative impulses. We get this through close communication with experts in a wide range of professional fields, but also directly from the capital,” Marhoffer explains.

 

 

“In March, Mercedes-Benz Consulting took up quarters in the ‘Ahoy’ co-working space in central Berlin,” she continues. “We got to know a lot of interesting startup companies and successfully piloted a concrete project with one of them.”

 

Her conclusion is completely positive: “This collaboration showed once more how fruitful cooperation between corporates and startup companies can be. The prerequisite for this is mutual understanding and a certain openness to the thinking and working style of others, clear division of the project, and of course a mutual understanding of the project’s tasks and goals. If both sides play to their strengths, success is already baked in the cake.”