'Autoline Branch' project – a success story



Mercedes-Benz Consulting is completing its most successful project ever. After more than 2,600 training sessions with over 20,000 participants, we can look back with pride on the success story of the “Autoline Branch” project.


The project’s goal was to introduce the Autoline dealer management system to all German branches. Mercedes-Benz Consulting was contracted for the job, starting with consulting on the qualification concept, training design, participant management, training organization and execution, as well as training evaluation.


The training concept was aimed both at various target groups and at the special rollout conditions that were to ensure controlled work operations at the branches, despite the comprehensive training effort.



Here Mercedes-Benz Consulting could show off its many years of expertise in training and consulting services and develop group-specific content that embraced all the processes of a car dealership. The training programs had a standardized focus for all areas and, once implemented, were adapted to each branch’s processes.


One of the project’s success factors was professional planning of complex, parallel processes, targeted intermeshing of process definition, change management and training, implementation by very well-educated trainers with dealership experience, and use of a self-steering trainer team. All this can be seen in the average participant grade of 1.45 (a high B+).


We’re pleased to have brought this project to such successful completion with our customers, and to have created the optimal conditions for German branch employees to use the Autoline DMS.