Supporting retail through the digital transformation is one of Mercedes-Benz Consulting’s missions. At the behest of Daimler AG’s marketing division, we are therefore always looking for innovations and useful formats, processes and ideas. One result of this search: the new marketing format “Mercedes-Benz to Go” (MBTG).
MBTG is based on the wallet app that comes preinstalled in many smartphones, in which the user can download digital passes using QR codes (such as flight tickets). Our “car passes” contain all important information on vehicle lines and models, such as equipment, performance, purchase and leasing options, in the form of text, PDFs or links. With personalized push messages, we stay in contact with the customer after the download.