How can I impress the customer with a product before he’s familiar with it? Which channels do my target groups use? And how can each individual be permanently tied to the brand? Whether through influencers, social media or websites, digital is now the standard. Customers move through many channels, get information and compare — always and everywhere. The challenge is to catch the right people for my product with the right message at the right time through the right channel.
At Mercedes-Benz Consulting, we know something about perfect timing. We know how data can be transferred into purchase-relevant forecasts, derive messages from it, and place them optimally along the individual customer journey — simply, intuitively and entertainingly. We make sure our clients permanently stay in dialog with their customers of today and tomorrow.