How can the customer experience be improved at a Mercedes-Benz dealership? How can the dealership’s digital and physical worlds be better merged together? And how does the dealership react to connectivity and e-mobility?
To find approaches and solutions to these and other issues, Mercedes-Benz Consulting is currently developing a digital tool for simulating a virtual dealership: the Virtual Retail Lab.
Based on computer game technology, intuitive architecture, roles, processes and tools can be recreated and custom modeled for the dealership.