Three times a year, a customer experience forum takes place with decision-makers and experts from a number of companies (Postbank, DHL, Deutsche Bahn, SwissAir, etc.). Their goal is to discuss problems and possible solutions on the topic of customer experience and to use best practices to learn from one another.
For the last meeting Mercedes-Benz Consulting hosted the event, providing the general program and rooms. The main topic was “Organizing Customer Experience Within the Company”. It particularly covered questions such as, “In which area is customer experience anchored in the company as a department?” or, “How do various departments affected by customer experience interact?”