Customer Experience Strategy & Innovation

The automotive industry serves as a role model for many industries. How? With excellent products and processes, plus a relentless focus on what the customer wants. This is exactly where we come in: We focus on your customers and their experience – the Customer Experience.

We analyze their needs and the market environment to create innovative products, services, and processes. From there, we develop a holistic strategy that also identifies and taps new potential.

Our services at a glance


Only those who know customer expectations can meet and even exceed them. We achieve this through qualitative and quantitative customer research and by analyzing the trends and competition. Your company’s ascertained status quo and the resulting customer experience index combine to provide a thorough overview of your business. This analysis helps define different customer types and makes their needs tangible – the perfect starting point for our next steps.

Customer Experience Innovation

Together with you, we break free of traditional thought patterns and develop innovative products, sales channels, and services. As a result, your customers will not just be satisfied – they will also be surprised and inspired. We offer an excellent opportunity to turn customers into long-term fans. Together, we evaluate and prioritize the ideas, perform pilot simulations or construct prototypes for field testing.

Customer Experience Strategy

Our in-depth analyses and the innovative spirit of our experts result in the well-founded Customer Experience Strategy. We continuously measure its efficacy and monitor its impact on previous marketing and sales processes. New business processes or organizational changes may emerge. We respond to these and adapt, revise, or re-design procedures accordingly. Ultimately, you are our customer and we want to inspire you – from your initial expression of interest all the way to repeat orders.

Customized Solutions

Contact us, and together we will design the right product for you.