Using Mercedes-Benz Consulting’s proprietary Virtual Retail Lab (VRL), retail and its environment can be experienced and tested live. Based on computer game technology, the VRL shows a three-dimensional virtual city, including a dealership, call center, banks, customer homes, etc. With stored job profiles, various architectural designs and processes, the business of the future is brought to life as a game. Current and future scenarios and processes are shown both from the customer point of view and from the employee and IT system perspective, can be understood better and can be adjusted to specific needs. Anyone can interact with the future in a playful way.
The tool opens entirely new possibilities. Whether in sales, after-sales, marketing, cars, vans or trucks, everyone can participate. In keeping with the motto, »Sharing is caring«, all fundamental content is bundled in the VRL. Knowledge is networked and grows continuously.