The focus of our contract was to develop a creative, effective communication strategy for the mainframe and achieve tangible results.
To obtain an initial overview and gain valuable insights, we started the project by taking a comprehensive inventory and holding personal interviews with stakeholders. In the second step, we used these to join the customer in developing a “mainframe DNA”, including a communication statement.
In interdisciplinary workshops, we developed both a mainframe communication concept and a new corporate design, including a logo, a new color scheme and an image film.
Finally, we gathered all components of our strategy into a communications handbook, which will be used in the future to drive the image and spread the identity.
Thus the mainframe’s web page now radiates with a modern, memorable design, which will contribute significantly to raising awareness of the mainframe within the company and communicate a unified brand message.
Der Mainframe-Auftritt erstrahlt nun in einem modernen und einprägsamen Design, welches dazu beitragen wird, die Wahrnehmung des Mainframes im Konzern signifikant zu erhöhen und eine einheitliche Markenbotschaft zu kommunizieren.