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  • »We shape the future.«

    Matthias on the project Retail brand identity 2020

  • »We shape the future.«

    Matthias on the project Retail brand identity 2020

Into the future with a strategy

Ready for anything: The digital transformation demands completely new directions from the dealerships. Tomorrow’s buyers will be well informed, want the latest mobile networking technology, and demand custom mobility solutions. Our customers have long since adjusted to sales and marketing. And Mercedes-Benz Consulting ensures that the forward-looking retail brand presentation arrives worldwide in the here and now — complete and across sectors.

Changing the (automotive) retail sector together

Our customers’ sales organizations need to be adjusted precisely to the changing desires of customers. For retail, this means facing new realities and adjusting strategies accordingly. Here the Mercedes-Benz Consulting team provides complete consulting and assistance — from management kickoff to process analyses and interviews to action workshops and go-live coaching. Whether in concept development or the piloting phase, market-specific concept adjustments or implementation in sales and after-sales at international pilots and 90 German dealers — the MC team helps countless Mercedes-Benz employees meet the future in their work.

Three questions for…

… Project Manager Matthias, Mercedes-Benz Consulting

What was challenging about Retail brand identity 2020?
The challenge is the exciting part – we do consulting in Germany, Europe and overseas across all lines of business. It takes a lot of coordination at all sales levels. The project also requires a lot of synchronization with ongoing initiatives.

What is the takeaway for you personally?
The challenge changes daily, with various dealers, markets, regions and cultural groups. Also exciting is the close collaboration with various contacts from central sales and customer service departments, along with the architects involved.

What’s coming in the future?
The first operation opened in January 2018 in Flensburg. Meanwhile, more than 100 companies in Germany are implementing Retail brand identity 2020. In the regions Europe and Overseas, implementation is significantly increasing. The aim is to convert a large part of the dealerships to the new retail brand image by 2025 at the latest and to have them equipped with new, even more customer-friendly processes. We’re looking forward to it!

»All requirements brought into harmony.«

In the words of our customer Jesko Bauersachs, CEO of Auto-Scholz-AVS GmbH & Co. KG, Jena:

»For the first time, with my colleagues from upper management, I had a good feeling that we understood the Retail brand identity 2020 project in all its facets at the dealership level. We think the MC team understood extremely well how to bring the requirements from the standards into harmony with the conditions at our dealership. Really great!«