What was challenging about Retail brand identity 2020?
The challenge is the exciting part – we do consulting in Germany, Europe and overseas across all lines of business. It takes a lot of coordination at all sales levels. The project also requires a lot of synchronization with ongoing initiatives.
What is the takeaway for you personally?
The challenge changes daily, with various dealers, markets, regions and cultural groups. Also exciting is the close collaboration with various contacts from central sales and customer service departments, along with the architects involved.
What’s coming in the future?
The first operation opened in January 2018 in Flensburg. Meanwhile, more than 100 companies in Germany are implementing Retail brand identity 2020. In the regions Europe and Overseas, implementation is significantly increasing. The aim is to convert a large part of the dealerships to the new retail brand image by 2025 at the latest and to have them equipped with new, even more customer-friendly processes. We’re looking forward to it!