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  • »The online store is enjoying a growth in customer interest.«

    Jennifer and Sarah Maria on the project New Vehicle Online Store

  • »The online store is enjoying a growth in customer interest.«

    Jennifer and Sarah Maria on the project New Vehicle Online Store

Charging ahead online

Successful from the get-go: The Mercedes-Benz online store for new vehicles went live in May 2016. Mercedes-Benz Consulting has been helping with the project in Berlin since the pilot phase in May 2013 and is still with it: This year, the conceptual consulting will continue in the assignment »Continued Development and Marketing of the New Vehicle Online Store«. Continuous development of processes and linked systems, and consideration of current issues and trends will ensure continuous progress of the new vehicle online store.

Toward success across departments

Development of the online store means close intermeshing of various fields of business, optimal addition of expertise, and points of professional emphasis. This cross-departmental collaboration provides the project with the holistic approach to consulting that it needs.

The consulting portfolio is broad: Analysis and optimization of the customer journey, consultation on strategic direction, integration and development of new functions and technologies, support for shop management, and design and implementation of end-to-end system testing activities, ensure that customer needs are optimally addressed and focused on.

Three questions for…

… Project Managers Dr. Jennifer Berz and Sarah Maria Becker, Mercedes-Benz Consulting

What was challenging about the new vehicle online store?
To establish the online store in people’s minds — those of manufacturers, retail and customers.

What is the takeaway for you personally?
The partnership relationship with the client: We have enjoyed special trust from customers, and vice versa.

What’s coming in the future?
The online store will continue to be developed, which will increase its share of mind and customer interest.

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