What was challenging about the event series »Experience the Difference — With Safety!«?
To create an exciting mixture of theory and practice that would inspire customers and participants. Another challenge, and an equally great experience, of course, was coordinating a total of 30 crew members.
What is the takeaway for you personally?
We received this major event as a direct contract and everyone’s cooperation made it a complete success. The participants gave us an A.
What’s coming in the future?
Experience-oriented event formats will continue to support retail. They will make the case even more professionally in the customers’ languages for Mercedes-Benz original parts, offer their customers outstanding advice and inspire them. Experiencing and testing gives participants the chance to see the advantages for themselves, and to best use them for their customers’ and their needs.