What was challenging about CSTaR?
Adapting the global concept for several markets and considering the cultural differences and very specific consultation at the dealerships due to different levels of development and knowledge of sales.
What is the takeaway for you personally?
A lot of interesting and inspiring conversations with dealers and the confidence that I did something good for the dealer employees and their customers.
What’s coming in the future?
The future will require high-level readiness throughout sales to accept and proactively implement change. This is the only way to successfully clear the path to digitization.