What was challenging about Ask Mercedes?
Implementation of a shared service platform for cars, vans, trucks, Smart, AMG, etc.
What is the takeaway for you personally?
The first time you talk to customers who use Ask Mercedes, and they realize how many new possibilities it opens to them, their facial expression is priceless.
What’s coming in the future?
After rollouts in various markets overseas, such as South Africa, India, Malaysia, New Zealand, Australia and Hong Kong, Ask Mercedes will see continued development in coming months. A German version of the app will also launch in 2018.