When exhibitors present their products associated with the latest travel trends across 75,000 square metres of space, the Mercedes-Benz camper vans have to be there too. Obviously we are talking about the CMT (Caravanning, Motor and Tourism), the world’s largest consumer show for tourism and leisure.
We were at this year’s show with “Wallet” to take the next step towards a modern, sustainable, paperless trade show. Mobile Wallet passes gave visitors the opportunity to take home information about the vehicles on show easily and paperlessly on their smartphones. All they had to do was scan the QR codes integrated into the stand and save the pass.