Social Media

August 2018

Blazing sunshine, exceptional scenery, and the latest technology: The open-air summer special Mercedes-Benz Social Media Night (MBSMN) in Stuttgart on August 20, 2018, was very well attended — 400 guests came. And with our MC Digital Playground, we were in the thick of it.

After the sun went down, there were three exciting talks on the large projection screen in the amphitheater. On Museum Hill, there was also a summer lounge with snacks and beverages, and an exhibition of live experiences where we had a digital playground, including:

  • The eMotionSeat seat providing the experience of a virtual test drive.
  • The Virtual Retail Lab inviting visitors on a virtual tour through the dealership of the future.
  • Our frozen yogurt stand offered every visitor a sweet surprise.

“We had the perfect mix. There was always something happening at our stand,” says Timo Urso, Management Consultant Digital Marketing. Together with the departments Digital Performance, Business Development and Business Management, we had plenty of interesting conversations, made new contacts, and represented Mercedes-Benz Consulting as a competent, exciting service provider. “The Digital Playground was worthwhile in every respect. We look forward to its next appearance.”