The algorithm reacts to both individual and general preferences and adapts the selection according to the available data. At the same time, this approach also offers the greatest benefit to companies, because Interaction Studio allows a holistic, comparative view of customer data based on cross-channel interactions, making it an important instrument for optimizing customer relationships.
Another essential step toward improving processing of customer data and personalization is integration of various Salesforce cloud solutions – from sales, service and marketing clouds, to the Audience Studio (DMP) all the way to Customer 360. This customer data platform (CDP) is a self-explanatory, user-friendly system that helps companies process all customer data, create integrated customer profiles, and then make these profiles available to all engagement platforms. Customer 360 is to serve as the basis of all Salesforce applications and unifies all insights from the individual Salesforce applications at the wholesale and retail level. This means that every individual customer interaction can be personalized.
If you’d like to know more about Salesforce products in general, or Interaction Studio and Customer 360 and their functionality specifically, feel free to contact us.