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  • Mercedes me Care App – Live your Mercedes life

  • Mercedes me Care App – Live your Mercedes life

May 2021

“The right offer at the right time in the right place.” With this vision, an interdisciplinary swarm team launched the Mercedes me Care project. The aim was to offer Mercedes-Benz customers a digital platform with attractive premium services that go beyond Mercedes-Benz AG’s after-sales business.

At the beginning of this year, the vision became reality when the team launched the Mercedes me Care app in South Korea. It is a lifestyle app that offers Mercedes-Benz customers digital premium services in combination with state-of-the-art technology solutions. The app is supplemented by an exclusive customer loyalty program from Mercedes-Benz Korea Ltd. Assisted by a recommendation engine, the user receives individually tailored offerings for a luxurious customer experience.

With a broad spectrum of expertise and consulting services, we supported the Mercedes me Care team in the various phases of the project. For example, as part of a comprehensive pricing study at the beginning of the project, innovative approaches were derived for pricing digital services. Everything from conceptual development and creation of a KPI dashboard to planning and holding workshops in application development completed the consulting portfolio.

With the lifestyle services offered (restaurant and golf booking, exclusive premium offerings and events) and the vehicle-related services (mobile car washes, designated driver, chauffeur, MB test drive and MB rental), the Mercedes me Care app has inspired iOS and Android users in South Korea since its launch in January 2021. More core services in the after-sales field are already in planning.

Mercedes me Care digitale Lifestyle App