Digitization – Where does it start, and where does it end?
Often the term is equated with “online”, but it’s much more: meaningful conversion of analog information and communication into digital formats.
Events, naturally, are strongly driven by human contact and personal communication. Digital formats should therefore support the event – not dominate it or, heaven forbid, replace it. However, there are certainly use cases for before, during and after the event.
For example, digital pathways can bridge the limits of time and geography, or even eliminate them: Participants all over the world can log in anytime to gain information, get involved or network. According to a study by Xing, 81% of event participants would like to have such digital offerings.
Event Journey – the participant experience optimized with Wallet
Our approach – the Wallet Event Pass – is therefore always focused on the participants’ Event Journey. The technology is based on the Wallet app, a sort of digital billfold that is already preinstalled on iPhones. Even most Android users already know the application from a different context – such as for storing flight tickets. Event passes can be stored there just as easily, such as through a scannable code or an invitation link. This sample journey shows six power features of the Wallet solution: