The vision of the Customer Experience Analytics big data project is to represent the Customer Satisfaction Index in such a way that management and markets can intuitively derive patterns and draw conclusions based on comparable data. This ensures that strategic decisions in sales and after-sales are data driven.
The Global Search Initiative project’s goal was to reveal all Google search queries on the topic of utility vehicles. Anyone looking for a transport vehicle should buy a Mercedes-Benz van. Thirty-four markets were analyzed and classified as “basic”, “advanced” and “expert”, according to their maturity in search engine marketing. Based on their level, the markets received individual qualification and consulting.
The Best of Consulting title is awarded by WirtschaftsWoche every year. Germany’s consultancies are reviewed and honored for their project successes – this year for the 10th time.