On November 23, 2021, for the 12th time, WirtschaftsWoche honored Germany’s best business consultancies. This year, again, two of our projects were among the winners.
For the project “Online to Offline Measurement With Google Store Visits”, we were awarded third place in the Marketing category. The “Store Visits” project in collaboration with Google and media agency AMQ has the purpose of creating a connection between online interaction (e.g. advertisements) and store visits.
The data provide a look into the relevant details over the timespan between an advertising click and the actual point of sale visit, as well as the distance between the customer and the dealership. Moreover, the expenses for generating a store visit can be evaluated for optimizing future campaigns and sales structures.
With the project “Experience the Difference – a Digital Learning Journey” we were honored with another award in the Organization category. The “Experience the Difference” format has run every year since 2017. However, to continue the outstanding series of events during the pandemic in 2021, the established, practical event had to be fully digitized in short order. The result is an exciting, varied digital learning journey in an event for 1,000 participants.