At our digital marketing workshop sessions, the dealers were also in demand. Now that we have already designed and implemented successful training for the dealers in Cologne, Stuttgart and Berlin, we plan to expand this further in 2019. In this regard, the marketing managers from the dealerships gave us plenty of topics and requests to take home with us.
The two days in Berlin were totally inspiring — not only because of the exciting recaps of marketing and communication in 2018, but also because of the live presentations, such as the flying Smart drone and next year’s sneak peeks. And naturally, the awards for 2018’s most creative and successful retail marketing campaigns were unforgettable.