The 13th Daimler Global Cyber Security Convention (DGCSC), held on April 10–12, was a complete success for us at Mercedes-Benz Consulting, too. Because right there on site were renowned keynote speakers like Christoph Röger, Director IT Daimler AG and Sascha Pallenberg, Head of Digital Transformation Daimler AG. And our wallet event pass was also part of the kickoff.
The individual wallet passes we created for this event offered each of the approximately 500 participants not only the agenda and floor plan, but also regular push notifications. Almost three-quarters (73 percent) used the pass through the wallet app on their smartphone.
“It’s a number that speaks for itself,” says Timo Urso, Management Consultant Digital Performance at Mercedes-Benz Consulting. “In practical use, the wallet technology proved uncomplicated, scalable and, most of all, a quick solution. The feedback was incredibly positive, and we’re happy that the passes were so well received by the participants.”